The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

GREEN SHIELD CANADA


GSC CANADA VIDEOS

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Best Insurance Online Video

Founded in 1957, Green Shield Canada (GSC) pioneered the first provider pre-paid prescription drug plans in North America.

The challenge of this project was to create online videos to accompany the revitalized web presence for the client -- from concept to complete production.

GSC envisioned its new internet presence reflecting its progressive and innovative brand, and showcasing GSC’s IT capabilities with web-optimized interactive experiences for both internal and external online visitors; and the videos needed to be consistent with that vision.

BlueRush created a series of online videos for this client across two websites (GSC Canada and GSC Student Centre), which the client believes will enhance visitor loyalty and strengthen stakeholder relationships.

Please visit this link in addition to the ULR provided:

http://www.greenshield.ca/studentcentre/home.aspx

Contributors:

BLUERUSH

Location: Canada