The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

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CA125 AND HE4 OVARIAN CANCER BIOMARKER TOOL

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Best Health Care Mobile Application

The CA125 + HE4 Ovarian Biomarker Tool is targeted to physicians and laboratorians involved in the diagnosis of ovarian cancer outside the U.S. We created a multi-lingual iphone app (Chinese, German, French, Italian, and English) that allows physicians to get test results right on their iPhone or iPod and also provides information about the test and ordering it. The app also incorporates audio. We also created a multi-lingual desktop widget for those professionals who don't have an iPhone. The main goal is to build awareness and encourage trial and adoption of the test outside the US. The app is only available in iTunes in international markets (http://itunes.com/apps/CA125andHE4OvarianBiomarkerTool).

Contributors:

VP, Creative and Technology: Jay Zaun
Senior Designer: Michelle Canning
Developer: Michael Becker
Managing Director: Ron Lankin
VP, Strategy and Planning: Lisa Kagel
Developer: Jennifer Bruck

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Location: US