The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Food Industry Online Video
The latest, greatest innovation in Heinz Ketchup is called Dip & Squeeze. Much better than the old ketchup packet – the new Dip & Squeeze package lets you choose whether you want to dip (perfect for fries or nuggets) or squeeze (perfect for burgers, hot dogs, etc.) To help generate awareness of this packaging innovation, these videos that sought to make the introduction of Dip & Squeeze a true event. Launched on Facebook, YouTube and online banners, Great Moments in Ketchup were a fitting tribute to an American iconic brand doing something totally new.
Contributors:
BIGGS|GILMORE
Location: USA