The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

BIGGS|GILMORE


FROOT LOOPS - SPRINKLE SNEAK

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Best Food Industry Interactive Application

JUDGE’S NOTE: To comply with federal guidelines around marketing to children, there is a short “Get Your Move On” message that comes up before the web site for about 10 seconds. Please wait and the Froot Loops page will load immediately after this message concludes.

Aimed at kids 6 to 8, this online game pits Toucan Sam against the greedy Witch Doctor to get the sprinkles for his Froot Loops cereal, reinforcing a storyline from a Froot Loops TV spot. Set in the Frooty Explorers Mexico adventure, this game features Toucan Sam as the hero who’s out to save the Froot Loops by sneaking up on the Witch Doctor without getting caught in his paralyzing energy burst.

Contributors:

BIGGS|GILMORE

Location: USA