The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

MATTEL, THE BUDDY GROUP, & BUDDY MEDIA


MATTEL - HOT WHEELS

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Best Toy & Hobby Social Media Campaign

The objective of the campaign was to increase cultural relevance and engage boys of all ages in the Hot Wheels Brand by creating opportunities for content integration via multiple social platforms.

Contributors:

MATTEL

Location: USA