The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

Y&R


DELL FANATICOS

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Best Regional Integrated Ad Campaign

Goal: Create an online campaign that drives attention, interest and desire among consumers in Argentina, Brazil and Mexico. The main objective was, for the first time, that customers could engage , in a fun and friendly way, with Dell as a brand, bringing the "human side of Dell to life".

Contributors:

Interactive Art Director : Robert Meireles
Copy Writer: Matias Blazevic
Latam Consumer Lead : Luciana Gortari
Interactive Latam Director : Gui Ambros
Latam Account Supervisor : Celina Olmos
Digital Solutions Director: Marcelo Perrone
Brazil Lead : Raffael Mastrocola
Art Director: Ricardo Lopera
Creative Director: Carlos Tornell

YOUNG & RUBICAM BRANDS

Location: USA