The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

ACQUITY GROUP


INVITROGEN WEB RE-DESIGN

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Best Biotechnology Website

Assisted Invitrogen in overhauling their website platform, redesigning its information architecture, and implementing the search engine and advanced shopping cart it required. Identified technological and operational gaps and implemented a future-state web management platform to accommodate long-term growth. Designed an improved overall look and feel for
the site, with each page reinforcing Invitrogen’s brand integrity.

Contributors:

ACQUITY GROUP

Location: United States