The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Health Care Online Video
Microsoft wanted to empower consumers to store, track and manage their own health information in a single, easily accessible, online location.
IQ answered the challenge with My Health Info, a dashboard-based health management platform that offers users a simple view of their personal health information through customizable dashboards and widgets. Built on Silverlight technology, My Health Info also allows for third-party widget development and licensed dashboard integration.
To explain this powerful new offering to consumers, IQ created this online video. It lived on the Health Vault landing page, where users could learn about the application, then download to give it a try. After adding the promotional video, trial increased 84%.
Contributors:
| Creative Director: | Josh Webb |
| Creative Director: | Mason Poe |
| Camera: | Casey Britt |
| Account Director: | Keith Calleja |
| Sound Design: | Joel Edwards |
| Editor: | Jimmy Milans |
| animation: | Stefan Sokal |
| animation: | Mike Boutte |
IQ
Location: US