The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

JOSTENS


YEARBOOK AVENUE EMAIL MARKETING CAMPAIGN

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Best Education Email Message

The target audience for this email campaign are parents of K-12 students, as well as college students, that are featured in their school yearbook at least 3 times (including their portrait photo), but haven't bought a yearbook. The goal of the email is to let the parent and student know that they are featured in their school yearbook, by displaying a photo of the student used in the book (excluding their portrait photo) and giving them the opportunity to purchase the yearbook from a link in the email.

Contributors:

Enterprise Senior Architect: Andy Pearson
Product Manager: Linda Berry
Principal eBusiness Manager: Andrea Dailey

JOSTENS

Location: USA