Best Architecture Rich Media Online Ad

NOTE: WHEN THE URL IS CLICKED, PLEASE CLICK ON SLIDE #3 TO START THE RICH MEDIA AD.

Whisper Motors™ works behind the scenes as a whisper quiet, motorized window shade control. As the product is neither seen nor heard, its launch posed an interesting advertising challenge for DMD Insight, an integrated marketing agency. The solution: a dynamic rich media ad that engages with the ArchitecturalRecord.com audience by allowing readers to operate a virtual window shade on the homepage. The ad was tested in November 2009, and it boosted exposure to Hunter Douglas’ target audience, architects and designers, resulting in a response rate that was more than three times the industry standard.

Contributors:

Creative Director:	Kent Hunter
Creative Director:	Eric Teng
Creative Director:	Justin Buchbinder
Defne Aydintasbas:	Senior Account Executive
Amanda Huber:	Design Associate
Gina Miller:	Managing Partner

DMD INSIGHT

Location: USA