Best Telecommunication Online Video

Neustar had a story to tell and they didn’t even know it. As the company that pioneers the networking technology behind phone numbers, mobile phone messaging, and Internet addressing, they had a unique opportunity to enhance their identity by showing how they improve communication for us all. So Neustar partnered with branding agency, Siegel+Gale, to create an inspirational, emotional identity that VML extended online in a microsite. The site’s centerpiece is a video, created by VML, showcasing how Neustar fits into the day of a businessman. Featuring voiceover, music, and 3-D animation, the video takes a significant creative leap from the company’s previous marketing to show how Neustar keeps people connected.

Contributors:

Group Creative Director:	Dennis Pruitt
Creative Director:	Eric Looney
Art Director:	Corey Cassaw
Copywriter:	Nick Davis
Production/Motion Graphics:	Liquid 9
Executive Creative Director:	Debbi Vandeven

VML

Location: US