The Web Marketing Association is proud to present this 2010 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

USDM.NET


VISIT CHARLOTTE - HOLIDAY

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Best Travel Email Message Campaign

Adults 25-54 within a 200 mile drive radius were the target demo for promoting holiday hotel offers, events & attraction in the city of Charlotte, NC. This online campaign utilized permission emails and network search.

1) Promote a Holiday experience in Charlotte, NC to consumers in regional markets who have the highest propensity to perform an action- Result - 60.55% Open Rate for email
2) Generate click-thrus and leads to Charlotte’s hotel sponsors – Result 12.07% Click Thru Rate for email
3) Generate traffic and brand awareness of Charlotte’s events, attractions and Holiday specials – Result 1.5 Million Branding Impressions

Contributors:

Sr. Dir of Marketing & Visual Communications: Gina Sheridan
Marketing Manager: Brandy Richard
Website Manager: Lynn Farris
VP, Client Service: Cam Jensen-Campbell
Account Supervisor: Kara Ehler
VP, Creative : Cliff Ward
Graphic Designer: Gilbert Cantu
Web Developer: Jay Posten

USDM.NET

Location: USA