Best Automobile Rich Media Online Ad, Best Mobile Rich Media Online Ad

Audience
Gen-Xers and Baby Boomers who search for information online to help them navigate their daily lives.

Goals
•To build excitement around the new compact GLK-Class vehicle.
•To seamlessly promote the vehicle’s message of "great engineering is great engineering at any size.”
•To leverage Condé Nast’s editorial authority.
•To provide visitors useful editorial information that reflects the interests of the target audience and aligns with Mercedes’ lifestyle pillars: “Living Space,” “Well-Being,” “Personal Style,” “The Finer Things” and “Exploration.”
•To generate ongoing consumer interest.
•To encourage viral interactivity.
•To create a program that could work across 18 CND sites.

Contributors:

Project Manager:	Chris Paul
Flash Production :	Matthew Homeijer
Associate Director of Flash Development:	Tanvir Haider
Design:	Matt Chock
Art Director:	Alejandro Santandrea
Production:	Eric Scott
Senior Production Manager :	Tony Landa
Executive Director, Creative Services:	Michal Shapira

CONDE NAST DIGITAL

Location: USA