The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

BRIDGE WORLDWIDE


METAMUCIL LEMON BANNER

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Best Health Care Rich Media Online Ad

Metamucil® Pink Lemonade Flavor Banner
Didn't your mother tell you not to play with your food? For the sake of Metamucil's new pink lemonade flavor, we dropped that rule. Metamucil is universally known for its orange flavor. The Pink Lemonade Banner invites the user to play with fruit and color within a flash banner in order to drive awareness of the new pink lemonade flavor plus the product's cholesterol-lowering benefit. So come on all you female proactive health seekers - Wanna play?

Contributors:

Dave Maly: Creative Director
Ben Patrick: Art Director
Yuri Bredle: Associate Copy Director
Tracey Dye: Client Service Supervisor

BRIDGE WORLDWIDE

Location: USA