Best Shopping Rich Media Online Ad

As part of a Target brand campaign we created an innovative video ad unit, far different than the standard video units that typically play passively in online video programming. This highly interactive, entertaining ad showcasing a woman sitting beneath a parasol as red circles float down from the sky. When the user rolls over these red circles with his/her cursor, the circles burst playfully into Target's bull's-eye logos—creating a wondrous and delightful video ad true to the Target brand experience.

Contributors:

CEO/CCO:	Andreas Combuechen
Senior Creative Director:	Arturo Aranda
Associate Creative Director:	Ron Lent
Art Director:	Rob Seale

ATMOSPHERE BBDO

Location: USA