The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Computer: Hardware Rich Media Online Campaign
The campaign, which was aimed at ‘Cyber-Monday’ and the post-Thanksgiving day shoppers was intended to reach male and female audiences of all ages, who were in the market for PCs, Laptops and other Computer Equipment. The campaign ran through the 2008 holiday season and resulted in a 350% performance improvement from a ROAS (return on ad spend) target.
Contributors:
PERKETTPR
Location: USA