The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

SPOTCO


AVENUE Q ON BROADWAY - RICH ONLINE BANNER

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Best Arts Rich Media Online Ad

This Tony Award-winning musical comedy's cast of people and puppets initially turned off some potential ticket buyers. We designed this highly interactive banner to give people a clear sense of how "adult" the puppets of AVENUE Q really are. With the rollover of a mouse, Lucy The Slut tosses her bra. Trekkie Monster flashes some porn. An interactive quiz tests if you're "smart or stupid." A TV commercial and e-cards drive the message home: this is NOT a f#!%&in' kiddie show!

Contributors:

SPOTCO

Location: USA