The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

ATLANTA CONVENTION & VISITORS BUREAU AND BRAND ATLANTA


TREASURES FIT FOR KINGS

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Best Events Online Campaign

Mid to upscale suburban fly markets and 300 mile drive markets were the target demo for two important cultural events in the city of Atlanta. This online campaign delivered over 8.8 million branding impressions, and utilized permission emails, network banners, network search and CNN. Huge results - 97.38% open rate, a 19+% click-through rate, and generated over 9,300 registrations and 7,713 opt-ins.

Contributors:

Sr VP & General Manager: Andrew Wilson
Dir Culture & Heritage Mktg: Jo Ann Haden-Miller
Exec Dir Brand Atlanta: Melinda Ennis-Roughton
VP Creative & Technology: Cliff Ward
Senior Account Director: Lily Leiva
Graphic Designer: Gilbert Cantu
Programmer: Jay Posten
VP Client Services: Cam Jensen Campbell

USDM.NET

Location: USA