The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

TOURISM TORONTO


TORONTO HOLIDAY CAMPAIGN

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Best Travel Online Campaign

This online campaign delivered over 178 million impressions within the target international audience. Results included an open rate of over 74%, and a click-through rate of 23.95%. Online hotel and package bookings via the Toronto Tourism site was the primary goal, optimized for high value customers who desired a unique holiday experience. Banners can be viewed at: http://usdmdev.net/Toronto/banners/atlas.html and http://udsmdev.net/Toronto/banners/atlas2.html

Contributors:

Sr VP, Chief Mktg Officer: Joel Peters
Director, Online Marketing: Sabrina Kandasamy
Mgr, Consumer Marketing: Natalie Caldwell
Senior Account Director: Lily Leiva
VP Creative & Technology: Cliff Ward
Graphic Designer: Gilbert Cantu
Programmer: Jay Posten
VP Client Services: Cam Jensen Campbell

USDM.NET

Location: USA