The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

MARKETSENSE


JOHN GRAYMAN

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Best Manufacturing Microsite/landing Page

Shockwatch makes products that monitor equipment in use—hours logged on a forklift, for example, and packages in shipment, for temperature and other handling conditions. John Grayman was developed as a viral campaign to represent the “everyman” in the supply chain, who through apathy or negligence, can cause problems with shipments or equipment. The site features vignettes, a random excuse generator (“The 3rd Shift Did It”) and the opportunity to create your own John Grayman cartoon. The campaign has increased traffic to the Shockwatch site by 20% and has increased leads by more than 20% as well, since its launch last fall.

Contributors:

Director Client Services: Beth Albright
Account Manager: Lisa DeHaan
Art Director: Jennifer James
Associate Art Director: Marissa Pangani
Copywriter: Jennifer Hollmeyer

MARKETSENSE

Location: USA