The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

COMPASS HEALTHCARE COMMUNICATIONS / TERCICA, INC.


SOMATULINE DEPOT EMAIL CAMPAIGN

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Best Biotechnology Email Message Campaign

The Somatuline Depot Launch email was designed and developed to support the US launch of Somatuline Depot; specifically to establish awareness for the brand and motivate trial. Compass Healthcare Communications designed and delivered this email campaign for Somatuline Depot targeting endocrinologists, pharmacists, and patients that opted-in to their website database. The email was aligned with key business goals of the brand to ensure complete integration of all Somatuline Depot marketing programs. The specific objectives of the Somatuline Depot launch email are to generate awareness of Somatuline Depot as a new treatment option for acromegaly, to motivate endocrinologists and endo nurses to recommend/prescribe Somatuline Depot, to motivate patients to request Somatuline Depot when they visit their physicians, and encourage recipients to visit the Somatuline Depot website for more information.

Contributors:

COMPASS HEALTHCARE COMMUNICATI

Location: USA