Best Hotel And Lodging Microsite/landing Page

In order to attract new, younger customers, Marriott Hotels and Resorts (MHR) developed an online customer experience highlighting innovation within the brand.

MHR’s target is the achievement-oriented frequent business traveler (FBT) who is driven by the need to achieve and perform. Connectivity is key in helping this group of highly wired business travelers stay at a high level of productivity and performance.

The Plug-In site aims at reaching a younger, more sophisticated business traveler and improving brand preference. Gen X FBTs are becoming more important to MHR but the boomers are still a very large part of the current customer base and target.

With technological advancements such as check-in kiosks and HD TVs becoming the newest amenities in the hotel category, MHR introduced the latest innovation in guestroom technology, the “plug-in panel.” This device enables connectivity of multiple portable devices – laptops, MP3 players, cameras, gaming devices – to the in-room 32” inch flat panel TV so that guests can seamlessly toggle between work and play in the comfort of their rooms.

The site creates an ongoing and updatable online communications platform which positions MHR as a leader in providing high-quality, relevant customer experiences, consistent with the MHR blueprint. The site communicates that MHR has engineered its guest room to meet the needs of today’s business travelers and promotes understanding of MHR’s new in-room technology.

Contributors:

Group Creative Director:	Chris Wooster
Senior Account Executive:	Clarisa Moore
Vice President, Group Creative Director:	Chad Currie
Senior Art Director:	Francesco Bertocci
Associate Creative Director:	Jamie Mackie
Rich Media Supervisor:	David Vo
Senior Rich Media Designer:	Frank Duran
Interactive Development Supervisor:	Michelle Kaehler
Enterprise Architecture Analyst:	Marshall Wright
Interactive Studio Director:	Tommy Klumker

T3 (THE THINK TANK)

Location: United States