The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

AGENCY.COM AND TBWA WORLDWIDE


JAMESON: INTERACTIVE BOTTLE

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Best Beverage Rich Media Online Ad

Jameson Whiskey challenged Agency.com to tell a very rich story in a succinct, non-intrusive way. We rose to the occasion by engaging our target with the product and its heritage in a highly visual, interactive way. A combination of traditional and rich media banner units delivered the experience right where they were on the Web, rather than taking them away from their chosen online destination.

The end result: we brought the iconic Jameson bottle to life in a fun, beautiful way. Or, as one journalist put it, “I’ll never look at a Jameson bottle in the same way again”.

Contributors:

Agency.com
TBWA Worldwide

AGENCY.COM

Location: USA