The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

OER PART OF LBI FOR UPC BROADBAND


ARE YOU IN?

Share to Facebook  Share to Twitter  More...  More...

 

Best Internet Service Provider Microsite/landing Page

This internal communications extranet supported UPC Broadband (Liberty Global) in engaging their internal staff with a new brand vision and identity. The concept of the extranet revolves around the new UPC vision: “We believe that this amazing, but often complex digital world should be for everyone. And to make this vision a reality we’ll work to bring simplicity and a real human touch to everything we do.”
The program featured a sequential roll-out of chapters. Successive visits to new chapters were triggered by specific off-line materials such as posters/post-it notes/ free-standing cutouts. The program featured a clear narrative that built up a deep understanding of why a new vision and change in thinking is needed. It used a rich mix of multimedia elements to engage all staff independent of their status in the company or their personal preference in media consumption. There is something for everyone - elements to read, hear, and watch. For example, the first three chapters all contain the same core message be it in text, animation or reflected in a special poll feature. In Chapter 5 a mix of local and international success stories are showcased. Chapter 6 features a playful quiz host in video taking staff through main themes of the new brand. The last chapter introduces the new brand identity and ultimately introduces a vision song. The extranet was IP white-listed for all staff to freely enter from their work stations. The CMS behind the extranet is easily translated and updated by local staff.

Contributors:

Communications Europe: Michaela Adami-Schrott
Director Marketing Communications Europe: Eric Forsthoefel
Communications Europe: Titia Wilmink
Client Manager OER: Sandra Smits
Sr. Planner: Emile Stoverinck
Programm Manager: Martin Verdult
Creative director (Art): Wouter Vanhaeren
Creative director (Copy): Koen van Aalst
Project manager: Thaïs Jongerling
Technical realization: Wouter Hisschemöller

OER PART OF LBI

Location: The Netherlands