The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

ATMOSPHERE BBDO


LAUNCH-A-PACKAGE

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Best Other Microsite/landing Page

The idea here was to take the premise that FedEx is the best and most reliable means of delivery and apply that in a fun, engaging way to the online world. The result was an interactive tool that allows users to upload content into a virtual FedEx box, enter an email address and then use their mouse to pull back a rubber band and launch the package through cyberspace. Though it started as a simple viral application, FedEx, in their enthusiasm, is now using it to send messages from their sponsored NASCAR driver, Denny Hamlin, to his legions of fans.

Contributors:

CEO/CCO: Andreas Combuechen
Creative Director: Cabot Norton
Associate Creative Director/AD: Brett Simon
Associate Creative Director/Writer: John Heath
Art Director: Rob Seale
Developer: Billy Kersnowski
Producer: Alex Minkow
Account Director: Dave Kurman

ATMOSPHERE BBDO

Location: USA