The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

ACXIOM DIGITAL


KAISER PERMANENTE THRIVE: MOSAIC

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Best Health Care Online Ad

To raise awareness and consideration of Kaiser Permanente among a target audience of “health seekers”, we created the online portion of Kaiser Permanente’s 2007 Thrive campaign. The Thrive message empowers people to maximize their total health – mind, body and spirit.

To reinforce this message and complement existing Thrive work, our branding campaign focused on the many ways Kaiser Permanente’s 8-million strong network of members is “thriving,” reaffirming Kaiser Permanente’s commitment to total health.

Contributors:

Sr. Manager of Media Operations: Matt Smith
Media Strategist: Bryon Chew
Copywriter: Kimberly Brizzolara
Art Director, Flash Developer: Mark French
Executive Creative Director: Alex Hendler
Sr. Account Manager: Jennifer Trinkner
Account Director: Ed Mott
Sr. Media Planner: Lisa Kearney

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Location: USA