The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

KELLIHER SAMETS VOLK


STOWE "I FOUND IT"

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Best Travel Rich Media Online Ad

Our target was 30-54 year olds, many of whom are already Stowe customers. We wanted to bring prospects into the experience of being at Stowe within the banner itself. We aimed to provide a fun way to let people put themselves at Stowe and pass it along to others. And we provided a contest to build our database. Our overall goal is to increase skier visits with a focus on the vacation rewards program.

Contributors:

Digital Director: Rich Nadworny
Interactive Art Director: Corey Machanic
Copywriter: Anna Goldsmith

KELLIHER SAMETS VOLK

Location: USA