Best Financial Services Integrated Ad Campaign

We have witnessed soaring commodity prices, rising inflation and shifting monetary policies that have moved markets. These events have changed the world dramatically, bringing greater risk, higher stakes and market volatility. Market participants look to CME Group for leadership and seek confidence to act in these markets. CME Group sought to express its commitment to the shifting needs of its clients to help them address uncertainty, volatility and risk. The "Where Risk Meets Opportunity" campaign engages existing and prospective clients and positions CME Group as a leader and global destination for trading and risk management. This new ad, “Magic Moment,” features Premier League goalkeeper Robert Sánchez. There is a natural parallel between athletes at the top of their field and financial market participants. They must both constantly assess and manage risk. They both understand their environment and must rely on their experience to know potential outcomes and take decisive action. The ad invites the viewer to see and understand the mindset of a top performer as he manages the risks in front of him. In an environment defined by change, providing that confidence to market participants is essential.

Contributors:

Substance Collective, Partner:	James Koval
Substance Collective, Partner:	Steven Ryan
CME Group, Senior Managing Director, Corporate Marketing & Communications:	Anita Liskey
CME Group, Executive Director Global Brand Marketing & Communications:	Colleen Lazar
CME Group, Senior Director Global Brand Marketing:	John Rossmiller

SUBSTANCE COLLECTIVE

Location: United States