Best Travel Integrated Ad Campaign

The goal of Travel Alaska’s “AKA Also Known As” integrated ad campaign is to inspire travel to Alaska in 2023, showcasing all-weather activities as well as educating consumers about Alaska Native culture. It combines the beauty of Alaska with the cultural significance of the people who live there, inviting all who visit to experience the 49th state’s natural beauty and outdoor experiences year-round, encouraging them to easily visit all regions of the state on their journeys.
Broadly, Travel Alaska’s audience is defined as Boomers ages 45-65, college-educated, with no children at home and an annual household income over $100,000.
In this campaign, “also known as”—a common phrase that offers a visual nod to the Alaska abbreviation AK—becomes an emotional payoff to immersive imagery, forging a relationship between locations and the experiences travelers can expect to have when visiting them.

Contributors:

President & CEO, ATIA:	Sarah Leonard
Marketing Director, ATIA:	Wendy Swenson
Account Director, Miles:	Liz Mabe
Account Supervisor, Miles:	Tiffany Azzara
Vice President, Creative Director, Miles:	Neal Alfano
Senior Creative Director, Miles:	Larry Lynn
Art Director, Miles:	Elena Bragg

MILES PARTNERSHIP

Website: www.milespartnership.com

Location: USA

About the Agency:

Miles Partnership markets destinations and hospitality businesses by working with state tourism offices, convention & visitors bureaus, hotels and other organizations in the tourism industry to create forward-thinking digital and print content marketing solutions.