Best Non-profit Email Message

Citymeals on Wheel’s audience are people (largely, but not exclusively, in New York) who want to help support NYC’s elderly population. This email led off Citymeals’ summer campaign — the first of their fiscal year. ​​This was a new email concept for Citymeals, featuring a trivia question in a multiple choice graphic. Clicking on the answer options leads to a duplicate of the general donation form, with the header title revealing the correct answer and subheader copy briefly expanding on the story. This is a warm, fun engagement email, with a backend donation opportunity.

Contributors:

VP of Design:	Regina Ryan
Design Director:	Karl Smudski
Associate Copy Director:	Megan McDonell
Designer:	Finn Piper

SANKY COMMUNICATIONS

Location: United States