Best University Online Campaign

In Fall 2022, we developed and launched a digital, multi-channel, brand awareness campaign, “Destined for Brilliance”. This successful campaign connected with our audience through authentic, relatable content that recognizes their challenges, opportunities, and realities. Generally, advertising for higher education is stagnant, turn-key, and lacks personality. The creative was inspiring and empowering and is helping us build a brand identity for UC Online that is unique, stands out from the competition, and builds brand equity.

The campaign included animated digital banner ads, static social media ads and, 0:06 and 0:15 videos that were placed in a variety of channels.

Contributors:

Assistant Vice Provost, UC Online:	Brandi Bittner
Kyle Fant, Oodle:	Account Director
Creative Director, Oodle:	Matt Martin
Director of Media, Oodle:	Hannah Brown
Senior Designer, Oodle:	Alexis Hippler
Senior Account Manager, Oodle:	Hayley Phelps
Senior Account Manager, Oodle:	Lauren Hartman
Director of Online Marketing, UC Online:	Summer Estridge
Director of Online Marketing, UC Online:	Tricia Frederick
Director of Online Marketing, UC Online:	Kelly Kaiser

OODLE

Location: United States