Best Financial Services Online Ad, Best Travel Online Ad

When it comes to some of the best American Express benefits, if you know…you know. It doesn’t get more complicated than that! And that is certainly the case with the Delta Skymiles American Express Card, a holy grail for many frequent travelers. So for this campaign, AMEX kept it simple, elegant, and to the point with a creative, relatable video, a clean and concise informational side panel, and a “Learn More” CTA, perfect for their target audience of busy young parents. This experience begins with a family scrapbook-esque video of a family vacation made easy thanks to the Delta SkyMiles AMEX Card. At any time, consumers can expand the side panel for a message they certainly already knew: this is the card for those who know travel. The results speak for themselves: we saw a 16% increase in Consideration, a 5.0% CTR, and an average of 48 seconds spent within the unit per consumer. So even if you didn’t know before, now you do!

Contributors:

INFILLION

Location: United States