Best Health Care Online Campaign

Who is Novavax? When it comes to COVID-19 vaccines, most of the world is familiar with only 2 companies—but Novavax is looking to change that. Our website aims to raise interest in and awareness of Novavax among vaccine-eligible adults. As a small biotechnology company that focuses only on developing vaccines, Novavax had no name recognition in the U.S. Our campaign not only worked to position Novavax as a serious player in the vaccine marketplace, but also to educate people about the work that goes into developing vaccines and convince them of the benefits of vaccination. Our website is available in 8 different languages and was designed mobile-first. It features educational information on vaccines and Novavax, includes a CRM sign-up page, and tells a visual story about vaccine safety.

Contributors:

Chief Creative Officer:	Dina Peck
Associate Partner, Group Creative Director:	Tom Galati
SVP, Associate Creative Director, Copy:	Caroline Fish
VP, Copy Supervisor:	Wayne Rodgers
VP, Group Art Supervisor:	Danielle St. Pierre
VP, Art Supervisor:	Javier Chacin
VP, Group Account Director:	Alana Rosenberg
VP, Group Account Supervisor:	Megan Nehila
VP, Associate Creative Director, XD:	Tay Duran
Digital Design Lead, XD:	Ling Yeung

PATIENTS & PURPOSE

Location: United States