Best Transportation Integrated Ad Campaign

From Our Family to Yours
The Gift of Peace of Mind

THE TARGET
We cast a wide net: Our audience includes prospects and existing AMCN members. Ages 35-70. Males and females. Singles, couples and all kinds of families — with a focus on those who live far from a trauma center as well as those who like to travel.

THE CHALLENGE
It’s difficult for most people to believe they could end up in a situation where they’d need emergency air medical transport — it’s something that happens to “other people.” Our audience needs to know that emergencies do happen every single day and that insurance often doesn’t cover the entire cost of emergency air transport. That means patients may face the burden of significant out-of-pocket expenses. We needed to develop an interesting and compelling campaign that would drive awareness of the financial risk we all face, the benefits of membership and its surprising affordability.

We were also faced with the challenges all marketers face during the holiday season — it’s always tough to get attention during this busy time of year. Most people feel overwhelmed by the avalanche of messages and offers that begin early in the fall. We had to find a way to cut through and promote a special limited-time offer to individuals in our prospecting pipeline who might still be on the fence about joining AirMedCare Network (AMCN).

See full entry for Work and Results.

Contributors:

Executive Creative Director:	Kris Geist
Global Creative Director:	Christine Cucuzza
Associate Creative Director:	Tylor Loposser
Art Director:	Andréa Forsythe
Art Director:	Julie Allard
CD Copywriter:	Mike Wilson
Senior Account Director:	Trela Willaims
Associate Account Director:	Shalaina Ocasio
Sr. Director, CX Strategy:	Tracy Mueller
Sr. Manager, Digital Strategy:	Sarah Baker

ZETA GLOBAL

Location: United States

About the Agency:

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.