Best Retail Online Campaign

Athleta is committed to its mission to empower women and girls to reach their limitless potential. Being culturally relevant to all generations of women is particularly important for the brand’s long term success. It’s why Athleta partnered with one of the greatest athletes in history, Simone Biles, to inspire the next generation of girls. In 2022, we leveraged two key moments — the launch of Simone’s first signature collection of activewear and Back to School — to connect the brand’s Athleta Girl line with the digitally savvy audience, and accelerate business growth.

Contributors:

PMG

Website: www.pmg.com

Location: USA

About the Agency:

PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses strategy, creative, media, and insights to deliver against its mantra of Digital Made for Humans™. Founded in Fort Worth, Texas and with offices in Austin, Dallas, Los Angeles, New York, and London, PMG's work for brands like Apple, Beats by Dre, Sephora, Cirque du Soleil and OpenTable runs across 50+ countries globally and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.