Best Travel Online Video

Eddy Alexander was asked by the city of Eureka, California to develop a compelling visual identity brand and advertising strategy for the Redwood Sky Walk, and to leverage the city’s multi-million-dollar investment in the attraction to drive earned media and visitation from around the world. One of the items created to support the opening of the Redwood Sky Walk was this promotional video for a YouTube campaign. Audience is travelers in specifically targeted areas that may be interested in the Redwood Sky Walk.

Contributors:

CEO and Chief Strategist:	Jennifer Eddy
Marketing Specialist:	Emily Kirsch
Production Lead:	Sydni Chernault
General Manager Tourism/Destination Marketing:	Bob Gilbert

EDDY ALEXANDER

Location: United States

About the Agency:

Eddy Alexander is a national and international award-winning marketing and growth strategy consulting firm. Eddy Alexander has specialized practices dedicated to serving tourism, economic development, healthcare, emerging technology, professional services, and higher education and offers branding, advertising, research, public relations, content marketing, crisis communications, and digital marketing services. Learn more at www.eddyalexander.com.