The Web Marketing Association is proud to present this 2022 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

UNIVERSITY OF GUAM ADMISSIONS AND MARKETING & COMMUNICATIONS OFFICE


UOG ONLINE UNDERGRADUATE CATALOG AND GRADUATE BULLETIN (AY2021-2022)

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Best Catalog Interactive Application

Until recently, the University of Guam's Undergraduate Catalog and Graduate Bulletin were published only in print. The goal for the 2021-2022 edition was to increase their accessibility, usability, and most importantly, integrability with other university databases by publishing them in an interactive format online.

The documents advertise and outline the university’s academic offerings to an audience of enrolled students as well as prospective students who are exploring the university’s various degree programs and the courses required. The audience of the Online Catalog and Bulletin also includes university employees, who frequently reference the application when advising students.

This advertising product was innovative in its ability to integrate with both the university’s course registration software and online directory, pulling the most updated course and faculty contact information from their home platforms and placing that information consistently within multiple places in the document. A major feature is on-demand PDF creation and download of any section on the website. The application also features a full document PDF download with an automatically generated table of contents.

The interactive application also guides users more efficiently through copious amounts of text and numerous sections via anchor headings, links, and drop-down/accordion folders, increasing the chance they will find a program of interest, get their questions answered, and take the next step of either enrolling at UOG or declaring a major.

This interactive application has ensured the university’s products and services are easier to browse in order to attract students and guide them to degree completion.

Contributors:

Program Coordinator III, Admissions: Janet San Nicolas
Communications Manager: Jackie A. Hanson
Jr. Web Developer: Våni F. Isidro
Vice Provost of Academic Excellence, Graduate Studies, and Online Learning: Dr. Troy A. McVey
Associate Dean and Registrar: Remy B. Cristobal
Chief Marketing & Communications Officer: Jonas D. Macapinlac
Jr. Web Developer: Matthew Raymundo
Jr. Web Developer: John T. Wiglesworth
Junior Programmer Analyst: Shaun Joseph Q. Manibusan
Computer Center Assistant: Chase B. Guerrero

UNIVERSITY OF GUAM

Location: United States