Best University Online Video

We developed an overview video to introduce prospective students to the UC Online MBA program and highlight all of the great features this program has to offer. Despite being one of the fastest-growing programs in the country, competition for this degree is incredibly high. In order to truly stand out, UC Online's MBA first has to overcome the noise in this category and break into potential students' consideration set. We developed three different cuts of the video (:06, :15, and :30), which ran across multiple platforms, including Connected TV, YouTube, and various social channels. We also utilized programmatic targeting, which allowed us to reach a wide variety of highly engaged and interested prospects.

Contributors:

​​Asst. Vice Provost, Enrollment UC Online:	Brandi Bittner
Director of Marketing:	Kelly Kaiser, Tricia Frederick, Summer Estridge
Vice President of Creative and Marketing :	Joshua Thompson
Director of Client Services:	Riley Vollmer
Director of Digital Media:	Katie Hendricks
Director of Social Media :	Hannah Brown
Account Supervisor:	Kyle Fant
Senior Designers :	Alexis Hippler
Account Executives :	Margot Kelley, Lauren Hartman, Hayley Phelps
Senior Digital Media Strategist :	Tyler Ventrella, Ben Nusekabel

OODLE

Location: USA