Best Automobile Website, Best Education Website

Since the Covid-19 pandemic forced school closures and changed the landscape of homelife, millions of families were left unprepared for distance learning. We came up with a solution to help families turn uncertainty into an educational adventure. Developed with National Geographic, Outside Academy brought dimension and excitement to education at a time when students and parents needed it most. Outside Academy is an immersive Augmented Reality learning resource designed to get families out learning together by providing access to immersive lessons in history, science, and social studies that bring America’s National Parks to life. All from their phone.

By creating groundbreaking AR Instagram filters Outside Academy could be accessed and shared by anyone either within the National Parks or at home. We turned the family road trip into an interactive family field trip. Not only did we create the world's most engaging free educational resource, we also placed Hyundai’s green vehicles at the center of the outdoor adventure and education world, further promoting Hyundai’s commitment to sustainable mobility.

Contributors:

Executive Creative Director:	Barney Goldberg
Group Creative Director:	Ryan Scott
Creative Director:	Joe Reynoso
Copywriter:	Luke Bogner
Art Director:	Sumner Mahaffey
Account Director:	Alix Harrison
Account Supervisor:	Stephanie Yetter
Content & Partnerships Team:	Canvas Worldwide
National Geographic Team:	Lauren Hughes
Production Company:	House of V

INNOCEAN USA

Location: United States

About the Agency:

Founded in 2009, INNOCEAN Worldwide Americas is headquartered in Huntington Beach, California, with offices in New York, Chicago, and Dallas. With 400 employees, INNOCEAN Worldwide Americas is part of the INNOCEAN Worldwide network and currently serves as lead agency for Hyundai Motor America and Genesis Motor America, as well as partners with KIA Motors America and Hankook Tire.