Best Transportation Website

AMCN website redesign brings conversions home
The AMCN site takes full flight

THE TARGET
Primary audience includes existing AirMedCare Network (AMCN) members as well as prospects looking for more information. Some will be coming from specific promotions or focused ads. Secondary audience includes urgent care and career-focused medical professionals.

THE CHALLENGE
As AMCN evolved, their website fell behind in addressing the needs of the business. The site looked and felt dated, wasn’t mobile-friendly, and didn’t position the brand well. The content was crammed into too-few pages and was poorly optimized for SEO. The messaging was unclear on what memberships offered, how the memberships worked, and which locations were covered. There was a lack of a cohesive experience for people coming to the site from marketing promotions, and the design was inconsistent between page sections.

Overall, the site lacked all the foundational elements including functionality, usability, SEO, and updated products/services information necessary to drive conversions of new memberships and renewals.

THE ANSWER
Redesign the entire AirMedCare Network site to increase traffic and drive conversions.

(See landing page for full entry)

Contributors:

Executive Creative Director:	Kris Geist
Global Creative Director:	Christine Cucuzza
Associate Creative Director:	Nicole Stevens
Senior Copywriter :	Mike Wilson
Senior Copywriter :	Colleen Zajac
Junior Art Director:	Maggie Goodner
Junior Art Director:	Andréa Forsythe
UX Designer:	Doug Rockhill
Traffic Manager:	Danielle Mishkit
Account Director:	Trela Williams

ZETA GLOBAL

Location: United States

About the Agency:

We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.