The Web Marketing Association is proud to present this 2017 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Advertising Online Video
Families between 30-55, early green adopters.
Sodastream was positioning itself as a soda company (a sweetened, carbonated and flavoured drink), competing against giants such as Coca Cola and Pepsi, trying to convince Cola lovers that they offer an alternative which is just as appealing. This strategy left them stuck at the bottom of a fight that they shouldn’t have been in to begin with.
Contributors:
| Partner : | Eli Peer |
HOKKU PR
Location: United States of America