The Web Marketing Association is proud to present this 2016 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

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HITACHI DATA SYSTEMS "FLASH REQUIREMENTS FINDER" APP

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Best Information Services Interactive Application

Hitachi Data Systems (HDS) wanted to build awareness of their robust flash storage solutions in a competitive market as well as fill the sales funnel with qualified leads. Faction teamed with HDS to create a flash storage campaign, the centerpiece of which was an interactive application. That application, dubbed the “Flash Requirements Finder,” collects information about users’ IT needs and systems and provides a Hitachi solution recommendation based on those details. Simultaneously, the data collected via the application allows HDS to gain a greater understanding of their prospects’ needs and interests, creating insights that could help to make HDS Flash solutions even more useful in the future. Target Audience Primary: IT Leadership (VP IT infrastructure, Head of IT Strategy) Influencers: IT and Storage Teams Secondary: Application or Analytics Owners

Contributors:

Associate Content Director : Dave Flomberg
Associate Creative Director : Geoff Eakin
Senior Designer : Ben Marshall
Copywriter : Brooke Wylie
UX Strategist : Natalia Klishina
Developer : Alexander Dreith
Digital Producer : Britt Davis
Program Manager : Bri Wolf
Program Manager : Melaina Johnson
Account Director : Mike Swainey

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Location: United States