Best Employment Online Campaign

Within the last 10 years, Enterprise Rent-A-Car acquired Alamo and National, necessitating a rebrand of the employment experience. Now under the umbrella Enterprise Holdings, we evolved the employer brand into an umbrella brand and campaign (GO) that is flexible enough to capture and market the careers of both parent co. and rental companies. In Jan 2015, phase 2 of the Enterprise careers site launched, followed by all other EH digital properties, ensuring brand alignment and consistency of the candidate experience.

Contributors:

Producer:	Dawn Rokosh
Art Director:	Jake Ruef
Art Director:	Veronica Escobedo
Copwriter :	Amber Bakeberg
Jennie Matice:	Account Director
Kelly Brown :	Digital Project Manager
Kate Dickinson:	Project Manager
Jared Pritz:	Regional Creative Director
Carolyn Eisman:	Director, Employer Brand
Carmen O Mason:	Employer Brand Sr Specialist

TMP WORLDWIDE

Location: United States

About the Agency:

We’re the global talent technology leader intelligently solving the most critical challenges for employers and delivering results that strengthen their organizations. Our unified platform, augmented by rich data and deep industry expertise, is revolutionizing how employers attract and hire the talent they need through connected intelligence.