Best Shopping Online Video

Style Week OC is a highly-anticipated fashion event that Irvine Company Retail Properties’ puts on annually at two premier shopping centers. We ran a social campaign that consisted of organic posts featuring product shots of tenants participating in the Style Week OC events, as well as a series of teaser videos to create excitement and anticipation to the series of fashion runway shows and shopping parties. The first video of the series was published on all Fashion Island and all Irvine Spectrum Center social channels. It was the big reveal and first mention of Style Week OC to the Fashion Island and Irvine Spectrum Center followers. It highlighted new fall trends that would be revealed at the Style Week OC events without disclosing specific tenants or specific products, again building up curiosity and excitement.

Contributors:

Integrated Advertising Coordinator:	Janell Rowland
Integrated Advertising Executive:	Michelle Regrut
Graphic Designer:	Marcus Johnson

ORANGE LABEL ART + ADVERTISING

Website: orangelabeladvertising.com/

Location: US

About the Agency:

Our mission, our vision, our reason for being is to empower our clients such that they become a THRIVING BRAND LEADER and experience powerful and growing demand for their product or service.