The Web Marketing Association is proud to present this 2016 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

SAPIENTNITRO


THE FRYE COMPANY WEBSITE REDESIGN

Share to Facebook  Share to Twitter  More...  More...

 

Best Shopping Website

The new Frye.com takes the product focused brand beyond its heritage roots and captures the bold fashion forward personality of the store in a clean and classic way online. The design brings the emotional story of the products to life; from the creation of leather to the craftsmen that work with it. We refined Frye's brand and developed new content to help frame a more fashion forward positioning and broadened reach through social channels. The team reshot the entire product catalogue to make the site much more tactile; highlighting the uniqueness of the leather. We increased e-commerce performance by introducing new concepts such as ‘Collection pages’ to drive increased average order value and used ‘boot silhouettes’ to create a more seamless way to filter and navigate the site

Contributors:

Executive Creative Director: Christian Waitzinger
Creative Director Experience Design: Jeff Collins
Associate Creative Director Experience Design: Judith Bartels
Creative Director Design: Thomas Moeller, Wes Gott
Art Director: Kyle White, Uajit Hongkiatkhajorn
Experience Designer: Leyli Guliyeva
Copywriter: Peter Wagoner
Designers: Kurtis Powers, San San Ng

SAPIENTNITRO

Location: USA