The Web Marketing Association is proud to present this 2016 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

AMOBEE & OMD ENTERTAINMENT


AMOBEE 3D SHOWCASES MARVEL'S ANT-MAN

Share to Facebook  Share to Twitter  More...  More...

 

Best Advertising Rich Media Online Campaign, Best Mobile Rich Media Online Campaign

OMD Entertainment partnered with Amobee to help Marvel launch a digital campaign to support the motion picture release of Ant-Man. The goal of the campaign was to generate awareness and excitement around the movie as the next must-see chapter in the Marvel series. The marketing objective was to drive interest in the film and generate ticket sales by transporting audiences into the microscopic world of Ant-Man. The campaign was targeted to three primary audience categories: men/women (ages 18-49), families/parents, and kids (boy-skewed).

Contributors:

Associate Director - Creative Management: Kimberly Woolf
Project Manager: Cynthia Mazouz
Senior Planner : Clara Buenker
Supervisor: Ngawang Choney
VP, Creative Director: Paul DeGrote
Creative Development Manager: Danielle Wegenstein
Lead Interactive Art Director: Cara Tontodonato
Lead Interactive Ad Developer: Farbice Heng
Senior 3D Production Manager: Eric Smith
Head of 3D Engineering: Jay Gawronek

AMOBEE

Location: USA