The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

INTERCONTINENTAL HOTELS GROUP


JOURNEY TO EXTRAORDINARY

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Best Hotel And Lodging Integrated Ad Campaign

The Holiday Inn brand has served as an iconic part of the American landscape for more than 60 years. It was founded on a desire to offer affordable, accessible and consistent hotel accommodation to travelers. Focusing on a contemporary traveler audience who work hard to build a better life for themselves, their family, and their community, our integrated “Journey to Extraordinary” campaign updates perceptions of the brand. We do this by celebrating the stories of our ever-evolving guests, on a highly emotional level through a variety of mediums; and this poignant storytelling comes together on holidayinn.tumblr.com.

Contributors:

SVP, Americas Brands, InterContinental Hotels Group: Heather Balsley
Vice President, Holiday Inn, Americas, InterContinental Hotels Group: Maurice Cooper
Marketing Director, Holiday Inn, Americas, InterContinental Hotels Group: Raul Ortiz
Marketing Director, Americas, InterContinental Hotels Group: Seth Freeman
Global Social Marketing Manager, InterContinental Hotels Group: Megan VanDoran
Vice President, account, POSSIBLE: Robert Roy Mapes
Program Manager, POSSIBLE: Brenda Fackler
Creative Director, POSSIBLE: Jon Dietrich
Associate Creative Director, POSSIBLE: Troy Brock
Global Creative Director, Ogilvy: Jason Aspes

OGILVY

Location: United States