Best Airline Integrated Ad Campaign

Miles&Smiles is the Turkish Airlines’ frequent flyer program which has been offering fascinating experiences and exclusive advantages to its members for years. To make this membership fascinating than ever and create unforgettable memories, we came up with an idea offering a couple to celebrate New Year’s Eve 2015 twice, first in New Zealand and then Hawaii.
To choose the one who would have this extraordinary experience, we launched a Facebook application on Miles&Smiles’ Global and Turkey fan pages and a mobile web site. Applicants from all around the World could submit their entries explaining ‘why they should have been chosen for this experience’. At the end of the campaign the jury evaluated thousands of entries and chose the best.
The journey started from Istanbul to the first destination, New Zealand. The lucky couple visited the land of Hobbits and then went to Auckland to discover the greatest rafting locations. When the time had come, they celebrated the first New Year’s Eve and rushed to Hawaii. They welcomed 2015 again under a spectacular fireworks show on the golden beaches of Honolulu.
While they were enjoying their journey, we asked Miles&Smiles followers for their gift requests from New Zealand and Hawaii. Then, we gave away those gifts with mini contests on social media.
Throughout the campaign we both used online and offline media such as Facebook ads, Youtube ads, proactive tweets, display banners, magazines and radio spots to promote our campaign in 80 different countries and invited people to have that unforgettable memory.

Contributors:

Interactive Marketing Communication Manager:	Neset Dereli
Interactive Marketing Communication Specialist:	Banu Ikizgul
Head of Loyalty Marketing&Partnerships:	Ergin Kincal
Loyalty Marketing&Partnerships Specialist:	Ismail Caglar Kut, Ayse Altan
Creative Director:	Asim Varol, Azat Gul
Brand Manager:	Gozde Cilek
Project Manager:	Cagla Buyuktas, Mert Cetinkaya
Strategy Director:	Onur Aydin
Development Director:	Ilyas Osmanogullari
Copyriter:	Murat Sahin

ALAFORTANFONI INTERACTIVE ADVERTISING AGENCY

Website: www.alafortanfoni.com

Location: Turkey

About the Agency:

Alafortanfoni is an advertising agency focused on interactive media, based in Istanbul, Turkey. We provide a full service range; from strategy to creative solutions, from UX to UI, from community management to adworks. We are one of the biggest agencies in Turkey in terms of both client portfolio and team size.