The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

FIXATION MARKETING


2015 BIO INTERNATIONAL CONVENTION BANNER ADS

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Best Associations Online Ad

The Biotechnology Industry Organization (BIO) has a big mission: to heal, fuel and feed the world. It's the type of job normally tackled by superheroes. When it came time to promote BIO's annual conference, they turned to Fixation. We delivered a concept based on the idea of everyday superheroes, the biotech professionals that are doing the daily work of making the world a better place. The look was in keeping with BIO's established brand tone: fun yet professional. The result was a campaign that worked across all media, from interactive to print, in a compelling, engaging way. The banner ads showcase the main campaign elements in a limited space — the sign of a super idea.

Contributors:

Creative Director: Rosser Clark
Designer: Elizabeth Ellen
Account Manager: Julie Parsons

FIXATION MARKETING

Location: United States