The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

ACXIOM DIGITAL IMPACT


SONY REWARDS SUMMER FUN SWEEPSTAKES

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Best Shopping Email Message Campaign

SONY REWARDS HEATS UP

Sony Rewards asked Acxiom Digital Impact to create a summer sweepstakes campaign that would entice their hip, young Sony Rewards member audience to rev up points redemption. How?

A sweepstakes - offering members entry for a chance to win a valuable Sony Home Entertainment System upon points redemption.

So Acxiom ran with the idea, creating a cool new campaign called "Summer Fun Sweepstakes" - an email, banner and landing page - featuring fun, engaging summer images and graphics along with a quick, clear sweepstakes message and call to action.

Contributors:

Global Creative Director: Christine Cucuzza
Creative Director : Rich Patterson
Art Director: Kris Geist
Senior Copywriter: Kristin Brennan
Managing Copywriter: Joe Cross
Senior Account Manager: Sarah Moore

ACXIOM CORPORATION

Location: United States